The NEST Programme
The Business Accelerator Programme for Birth & Postpartum Businesses Owners
Who Are Ready to Stop Gestating and Finally Give Birth to a Better Business.
IT'S TIME TO BECOME A NESTer!
Helping YOU go from struggling with not enough (or no!) clients and feeling overwhelmed with running your business to owning your value, a steady flow of income and the freedom to live life on your terms!
Do you feel...
Confused or frustrated in relation to the ‘business end’ of birthwork, which is keeping you stuck…
Worried that you can’t make a consistent income and make this work, which is stopping you from taking imperfect action
Or, totally lost and alone and don’t know what steps to take… so you procrastinate taking any steps at all…
Yes?
Here's why - you’re an amazing helper, but...
No one has ever taught you what needs to be done to create amazing offers and attract regular clients
Or you’ve done a bunch of free/low ticket trainings claiming to teach you this but none of them have worked or are specifically birth business focused
Or you just got overwhelmed and weren’t able to implement what you learned!
What if we were able to change that story together?
Imagine a future where you feel confident in your business, referrals and clients roll in with ease and you are happy in how you’re serving and how you’re living your life.
Niamh is incredibly skilled and knowledgeable about birthwork and how to run a successful business ...I cannot thank her enough for her care, passion, time, and efforts in helping me and others to succeed in this field
Kirsta, Postpartum Doula
Niamh is a HUGE part of why I finally got out of my own way. She has a way of cutting through the nonsense and giving you a clear direction
Christine, IBCLC
By becoming a NESTER you will:
Nurture your mindset so that you are in the right place to build your business without the stress.
Create Effective offers that your ideal clients understand and want to sign up for without you feeling like you are ‘selling’.
Develop and implement proven Strategies for business growth & increased and consistent income.
Have Trusted support for guidance AND accountability so you never have to feel lost and alone.
Create a business that allows you to Enjoy your work and your family time.
Quit making marketing your biggest headache and start attracting a Referral-based clientele on repeat.
And learn from a fellow birth & postpartum worker, working in the same industry as you, keeping up to date with changing trends and practices!
Your Coach
Niamh Cassidy, IBCLC, MA
Hi, I'm Niamh Cassidy, antenatal educator, IBCLC and business coach & mentor and I've walked the path you're on right now.
Formerly a Social Care Worker, working full-time, raising smallies and trying to grow my business I faced my fair share of challenges along the way. When I qualified as an antenatal educator I was still working full time and I struggled with filling my classes. For the first two years I cancelled more classes than I ran (or I ran 1:1s at group prices!) because I didn't have the numbers to go ahead, sometimes I had nobody at all! I worried that there was too much competition and that it was impossible to really make a living doing this work.
Sounds familiar, right?
But I really, really, wanted to make it work so I signed up for mentoring & coaching, joined memberships, listened to ALL the podcasts and spent a lot of money on business courses too. Unfortunately, the first few mentors and coaches I had had no idea about the kind of work I did and a lot of what I was learning on podcasts and in courses just didn’t fit with the ethics of the work we do. There was too much focus on selling at all costs (and selling anything whether it was good or not!) and not enough on connecting and making an impact in the right way. So, I realised I was going to have to figure it out myself!
Over two years I started testing and learning and I went from cancelling classes and deleting all evidence from my social media… to proudly booking out classes with waiting lists, being fully booked for lactation clients and finally making the living I knew was possible.
And all of that is possible for YOU too. I'm here to share that journey with you through the NEST Programme where I’ve taken everything I’ve learned, left out everything that didn’t work or felt icky, and only put in what I know works and what I know will give you results too.
The secret sauce of the NEST Programme is not just in the content & strategies that are geared at people working with pregnant and postnatal families, but also in helping you strengthen your mindset about yourself and your business AND in giving you the support and accountability that you need to ensure that you put into practice what you are learning.
Making sure NEST never ends up on the just-another –“signed up but never implemented” pile.
NEST Programme Highlights
6-Month Business + MIndset Coaching Programme
My step-by-step online programme includes everything you need to start, or grow,
your business and client base on- and off-line.
Implement tried and tested business growth strategies for birth & postpartum workers to help you get consistent referrals and clients and build a consistent income stream.
Develop and implement an effective and aligned strategy so that you always feel good about what you are doing and clear on what your next steps are.
Engage in mindset work so you can be in a place of growth and fulfillment and have the capacity to implement what you are learning.
Join weekly coaching calls. Recorded calls are added to the course platform so that if you miss any, you can still learn from others.
Receive high-level coaching and accountability to support you at each step and help you get out of your own way when you’re making excuses about taking action.
weekly feedback
on your work
Outside of the coaching calls you can also submit your module workbooks, social media or email ideas and business progress or ideas for personalised feedback and advice on a weekly basis
This support helps you to move forward faster so you feel confident taking action and knowing you’re on the right track.
The NESTer
Community
As a NESTer you have access to a small private and supportive high-vibe Facebook community of people on the same journey as you… All building their birth and postpartum businesses with authenticity and integrity together which means you have 24/7 support from your biz besties and myself.
I’m on hand to answer any questions, celebrate your wins and support you through any challenges you might face. We’re all in this together and I’m here to help you get real results!
fast track
templates
Access to a comprehensive template library to help you implement faster using our tried, tested and mega successful marketing assets.
From social media posts & graphics, email sequences, website copy, offers page copy and more - These are my proven materials to help you fast-track your way to success and also save you hours of time and money!
The NEST Programme is for you if you serve pregnant or postnatal families and you are in one of these three groups...
1
You're a trainee birth worker, or recently started but you have no idea how to build a successful business.
2
You've been doing the work for a while but never reached the results you've hoped for.
3
You had been doing quite well but bookings have dropped and you feel like you're being left behind.
Client Testimonials
I would recommend Niamh as she really tailored the sessions to me and where I am with my business right now. She gave me lots of small tips that can make a big difference. In each session, she focused on 3-4 changes and made them specific to me. She made everything easy to understand and did not swamp me with ideas I could not implement.
Linda, Birth & Postpartum Doula, Antenatal Educator
& Baby Massage Instructor
It was really useful to have Niamh, someone who is far more established and knowledgeable about running a business than me, as a sounding board during our sessions and providing guidance on what has worked best for her in similar situations to my own. I am someone who likes to be told the foundations of something before working out how to adapt something to my own requirements - I don't like woolly, non-specific guidance and then being left to just work it all out for myself! Niamh's sessions are great for equal parts telling me what to do, but also allowing me to do it my way. I feel much more confident with what I'm doing now in relation to the topics we covered than I did before.
Steph, Breastfeeding Counsellor
& Mindful Breastfeeding Practitioner
Frequently Asked Questions
I’ve done business training before, how is this different?
The NEST Programme is tailored specifically for birth and postpartum workers and the strategies have been tried and tested by birth & postpartum workers just like you. It also goes beyond typical business training by focusing on your mindset and giving you support, and accountability. I’m committed to helping you not only learn but also implement what you learn effectively. With NEST, you'll find practical guidance and a supportive community to ensure your success.
How does the payment plan work?
Doors Currently Closed, next intake in November
When does the NEST Programme start?
DOORS ARE NOW CLOSED. JOIN THE WAIT LIST TO BE THE FIRST TO KNOW
How much time will this take?
The live calls are an hour each week and new modules are released every second week to allow you to fit them in around your already busy schedule. You will also continue to have access to the modules after the end of the programme so if you were unable to complete it within the time frame you will not miss out.
It sounds amazing but I’m only starting out, am I too new?
Absolutely not, in fact if you’re new, you have a great advantage as I can help you start from the beginning, build solid business foundations and take the right action for you without being confused by all the other strategies out there and without wasting any unnecessary time trying things that don’t work.
When are the live calls?
The live calls typically take place on Tuesdays at 12pm GMT (7am ET) and Wednesdays at 7pm GMT (2pm ET) rotating weekly.
What happens if I don’t implement what I’m learning?
I cannot force you to implement what you are learning but I will be there to encourage you and keep you accountable, but ultimately it is you that must take the action. But you will also have lifetime access to the modules so if life gets in the way you can still benefit from the programme.
Do I get a certificate with this programme?
Yes! After the graduation party you will receive your NEST Certificate both digitally and printed and your I’m a NESTER logo all of which you can proudly display
© Copyright. All Rights Reserved.
